SFHA Communications Conference: Full programme announced

The pandemic has changed how people live, work, and want to be communicated with, so how can we ensure we’re using the correct methods to reach our key audiences?  

This year’s SFHA Communications Conference, which is taking place virtually, will include interactive event features such as session polls, live chat, delegate networking and on-camera group discussions. 

The conference will explore a range of topics which are relevant to communications staff, and plenary session are as follows: 

Changing behaviours through communication 

Speakers: Michael Higgins, Scottish Government, and Shane Donnellan, Changeworks 

How can we use communications to positively influence people’s behaviour, including around issues such as energy efficiency and fuel poverty? Learn about successful campaign methods and how we can support tenants in the current climate of energy price rises with best practice in communication and behaviour change.  

Engaging people in everyday subjects – commitment, challenges and opportunities 

Speaker: Tracey Wilson, North Ayrshire Council

This session will look at the various methods of communication which enable successful engagement with communities in North Ayrshire. The session will also discuss the tenant communication and involvement which the council carried out during the pandemic, highlighting the challenges and opportunities that emerged during this period.   

Internal communication – engaging with colleagues 

Speakers: Josephine Graham, Bradford Council, and Stuart Darroch, Wheatley Group 

Covid has likely changed how we work forever. Whether your organisation is working from home full-time, back in the office or taking a hybrid approach, how can you ensure you’re reaching your colleagues, keeping them up to date, and helping to promote a positive organisational culture?  

Tackling stigma through communications 

Speaker: Lindsay Cochrane, See Me 

How can communications professionals tackle the stigma that still surrounds social housing? This session will allow delegates to learn from an organisation that exists to tackle stigma. See Me is Scotland’s national programme to tackle mental health stigma and discrimination, and we’ll hear about the methods it uses. 

Workshop topics are as follows:  

• Tenant consultation – what does this look like in a hybrid world? 

• Digital and social media – the way forward 

Ticket prices start at: 

• £180 for SFHA members  

• £250 for non-members 

To book your place, please visit the SFHA Live section of our website.